London Docklands
Brand Identity | Graphic Design

Changing old perceptions about the Docklands area and positioning it as a perfect place to live, do business, have fun and enjoy life. The brand mark is a direct use of the main letters of the word DockLands, and echoes its history and location by embedding a wave element. The branding stretches across four main areas - living, dining, entertainment and business - each carrying its unique colour palette.

Had a fun time picking and mixing the gradients.
Research and Development Excerpts
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