South East Local Enterprise Partnership
Brand Identity | www.southeastlep.com
A dynamic and professional new identity for the South East Local Enterprise Partnership that highlights SELEP's role as a progressive partnership, gives it a strong business voice that is looking to attract investment and growth and addresses the potential of a future brand name-change.
Prioritising the concept of partnership and representing the six regions, while keeping the logo simple and recognizable. The four-color palette combines stability with a friendly and outward-looking attitude.
The new identity is equipped with a set of icons, several templates and brand guidelines.
☆ This project was undertaken after the concept won the prestigious business competition from South East LEP.
• LOGO BEFORE •
• LOGO AFTER •
" Winning this competition, combined with the unique opportunity to develop their idea into a full brand proposition, is an instant validation of talent. "
" This was much more than simply producing a new logo. It had to help position the organization with partners, work in many formats, and have clear guidelines for its use. "
• Brand Guidelines •