South East Local Enterprise Partnership
Brand Identity | www.southeastlep.com

A dynamic and professional new identity for the South East Local Enterprise Partnership that highlights SELEP's role as a progressive partnership, gives it a strong business voice that is looking to attract investment and growth and addresses the potential of a future brand name-change. 

Prioritising the concept of partnership and representing the six regions, while keeping the logo simple and recognizable. The four-color palette combines stability with a friendly and outward-looking attitude.

The new identity is equipped with a set of icons, several templates and brand guidelines.

 This project was undertaken after the concept won the prestigious business competition from South East LEP. ​​​​​​​

 LOGO BEFORE  
 LOGO AFTER  
Winning this competition, combined with the unique opportunity to develop their idea into a full brand proposition, is an instant validation of talent. "


This was much more than simply producing a new logo. It had to help position the organization with partners, work in many formats, and have clear guidelines for its use. "

Brand Guidelines
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